Shaun Towns
Freelance Performance Marketer

More customers, numbers that actually make sense.

I help small and medium businesses grow through paid ads, robust tracking, and reporting that tells you what's actually working. Unlike most paid media specialists who hand you a report and call it done - I take the time to understand how your business operates and what you're trying to achieve. So every marketing decision is grounded in reality, not just ad account metrics.

See my work Get in touch
Shaun Towns
What I do

Performance marketing built
around your whole business

01

Digital Marketing Audit

A thorough review of your digital touchpoints - ads, tracking, analytics, landing pages, and SEO - to identify exactly where you're losing money or missing opportunity. A clear starting point before any spend increases.

02

Paid Search and Google Ads

Campaign strategy, build, and ongoing optimisation across Search and Performance Max. From accounts starting from scratch to inheriting something that needs fixing - I've done both.

03

Tracking and Measurement

Most accounts are optimising against data they shouldn't trust. I audit and rebuild conversion tracking through GA4 and GTM so every decision is based on numbers that are actually accurate.

04

Reporting and Analytics

Looker Studio dashboards that show you what matters without the noise. Performance data translated into plain language - what's working, what isn't, and what to do about it.

05

Paid Social and Meta Ads

Top-of-funnel awareness, retargeting, and lead generation across Meta. Particularly effective for B2C service businesses and ecommerce brands looking to scale beyond search.

06

Website Build and SEO

From lightweight portfolio sites to ecommerce builds across Squarespace, Shopify, and WordPress - I can get you online and optimised. Paired with technical SEO audits and content direction that builds long-term organic visibility.

How I work

Straight-talking, no fluff

Measurement before everything

The first thing I do on any new account is audit the tracking. Optimising against bad data is worse than not optimising at all - it just means spending money faster in the wrong direction. Clean measurement is the foundation everything else sits on.

I think about the business, not just the account

Ad performance doesn't exist in isolation. Budget decisions, seasonal patterns, margin across products and services - all of this shapes how campaigns should be structured. I ask the questions most channel specialists don't.

You'll always know what's happening and why

No jargon, no hiding behind complexity. Monthly reporting that's actually readable, proactive communication when something changes, and honest conversations when something isn't working rather than dressing it up.

Long-term thinking, not short-term wins

I'm not interested in hitting a month's numbers by burning budget unsustainably. The goal is always a paid acquisition channel that gets more efficient over time and supports the business as it scales.

About me

A bit about who you'd actually be working with

I'm Shaun - an Australian performance marketer currently based in Amsterdam, working with clients in Australia, the Netherlands, and the UK. I have 8+ years of experience across agency, in-house, and freelance - including managing multi-market accounts at Sunweb Group across Benelux, UK, and Denmark with significant budgets.

That range gives me a perspective that's hard to get from one type of role alone. I'm equally comfortable working with early-stage businesses finding their footing and established companies looking to scale - and I leverage AI tools to their full potential to get better results, faster.

I'm intentional about the number of clients I work with at a time, so you and your business get real attention - not being treated like "Account #47" at an agency. I'm direct in how I work: if something's not landing, I'll say it - but everything I recommend is backed by data, not guesswork.

Beyond the work, there's a real person behind the screen. I'm into sport, food, film and music. I naturally tend to connect with businesses in the lifestyle, fitness and ecommerce spaces because I care about what they're building and I feel like it shows in the results. Available for monthly retainers and project-based work.

Shaun Towns
5.4x ROAS delivered for a competitive service business
750+ Total leads and bookings generated
3 Markets launched and managed simultaneously
157% Lead increase with flat cost per acquisition
Case studies

Work that speaks for itself

Real numbers from real clients.

Wedding Services - Melbourne - Google Ads

Registry Weddings

A specialised wedding industry vendor operating in Melbourne in a competitive, price-sensitive market

5.4x Return on ad spend
500+ Bookings
$81 Cost per booking

The wedding business operates in one of the most competitive and price-sensitive niches in the Melbourne wedding industry. When I came on board, conversions were being double-counted - meaning every optimisation decision was being made against unreliable data. I fixed the measurement first, then introduced a properly structured Performance Max setup: tightening search themes, refreshing assets, adding URL and placement exclusions, and shifting to a target ROAS bid strategy.

Over nine months we achieved a 5.4x return on ad spend, which is now starting to reach a 7.0x return over the last quarter, with each of the last 3 months achieving a record revenue, month after month. More than 500 appointments were booked, with around 90% converting to actual weddings, at a cost of $81 per booking. Alongside paid, average organic search position improved from 23 to 12 as SEO work started to compound.

The owner has also offered their details to be given out to prospective new clients to act as a reference for my services.

Fitness - Melbourne, Brisbane, Adelaide - Google Ads + Meta

Functional For Life

Mobile personal training business scaling across multiple Australian cities

250+ Total leads generated
157% More leads in Melbourne
235% More clicks after bid strategy rebuild

Functional For Life is a mobile personal training business operating across multiple Australian cities. When I took over in May 2025, campaigns were active in Melbourne only. The previous bid strategy wasn't generating enough click volume to learn from, so I rebuilt the campaign structure around portfolio target CPA bidding with demographic segmentation to better reach their core audience of professionals aged 40 and above.

The priority was stabilising Melbourne first. Over ten months, lead volume increased 157% while cost per lead held essentially flat - in a market getting more competitive, not less. With Melbourne performing consistently, we launched Brisbane and Adelaide in September 2025. Both markets are building conversion history and trending in the right direction, bringing total leads across all three cities above 250 for the period.

Alongside search, a Meta campaign spanning the full marketing funnel - testing a broad range of creative formats and messaging angles which identified trainer-led video as the standout approach. Short personalised clips of individual trainers introducing themselves to their local area consistently generated leads at a cost well below other formats tested.

The owner has also offered their details to be given out to prospective new clients to act as a reference for my services.

Get in touch

Let's talk about your business

If you're looking for someone who'll understand your business and help you get more from your marketing spend - let's talk.

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